As I come from a background of marketing, journalism and branding, I welcome this change. Let me clear one thing here - SEO and Internet marketing isn't primarily a technical function but a promotion and business development purpose. While the change is positive, this shift has lead to some other set of queries and issues faced by these decision makers of the company on which is the ideal route to travel. In any journey the destination isn't significant; it is the route you choose to reach there. In SEO , it's not about brilliant optimisation abilities, or tiny bursts of action on your own keywords, blog, articles and video entries to gain top rankings and business almost magically, but constructing something with powerful foundations, strong fundamentals and creating immense price. Your internet business is the passport to the future, and in these times of recession, it is the ideal time to begin executing a long term SEO plan. There are no shortcuts in life. I...